Canara HSBC Life Insurance keeps the promises that clients make to their loved ones and tries to be a partner in this journey of keeping promises. Me For My City is an extension of this ideology, which promises to protect the local heritage of our Indian cities. The campaign returns this year with the goal of representing and protecting Indian folk music, which demonstrates the country's musical diversity and culture. With some renowned musical experts, Me For My City, season 5 begins the search for the new voices and singing talent that can revive the lost and forgotten music of the land.